As a very important part of the modern urban economy, the aquatic product market is a "vegetable basket" project display point that is closely related to the lives of thousands of households. With the gradual improvement of the living standards of urban and rural residents in my country, the requirements of the residents for the aquatic product market have also gradually increased.

As an important place for the exchange of agricultural and sideline products between urban and rural areas, the traditional aquatic market generally has problems such as simple facilities, extensive management, and weak supervision.

Taking this new coronavirus as an example, the source channel may be a seafood wholesale market in Wuhan. According to the information on the special rectification activities of the wildlife market released by relevant departments in Wuhan in September 2019, there are nearly 8 seafood wholesale markets alone. Merchants sell wild animals, including tabby frogs, snakes, hedgehogs, and more. In addition, there are still many illegal operations in the seafood market, such as the lack of business or breeding licenses and the lack of formal inspection by the quarantine department. to. Taking advantage of the peak of the flow of people during the Spring Festival, they attacked the city in a short period of time, and quickly spread to the whole country and even some overseas countries, and no one could stay out of the situation.

The following only discusses the importance of the transformation of the traditional aquatic product market from the physical management of this public emergency. The aquatic product market, which has simple software and hardware facilities and lacks standardized management, is increasingly unable to meet people's needs for consumption quality and safety. Standardization and intelligent transformation of the aquatic product market is imperative.

01 my country's traditional aquatic products market has the following problems

(1) Poor sanitation environment and lack of ability to classify and dispose of garbage

Most of the aquatic products market has the situation of cross-flow of sewage, unpleasant smell, occupation of roads, random piles, etc., and there is no ability to classify and dispose of garbage that meets the requirements of modern environmental management.

(2) The degree of intelligence is low, and the ability to manage and control operations is weak.

At present, the aquatic product market mostly adopts traditional offline on-site management, and the cost of market management is relatively large. Multiple markets cannot be managed in a coordinated manner, and regulatory authorities cannot monitor market operations in real time. The quality of the operators is uneven. From time to time, there will be dishonest business behaviors such as short-sufficiency, shoddy charging, forced buying and forced selling, etc., and they lack a correct understanding of their own business behaviors.

(3) Lack of supply chain management and market access management

The management party adopts the traditional leasing model to operate the market, and it has a simple lease and lease relationship with the merchants. The daily operation of the merchants is extensive and complicated. The management party cannot comprehensively monitor the market supply chain, and cannot conduct real-time monitoring of the settled merchants and incoming goods. Access management cannot effectively intervene in aquatic product prices and comprehensively trace the source of food safety.

(4) Lack of online and offline connection links, poor ability to deal with emergencies

Due to its special product characteristics, the fresh food industry has always had a low level of Internet access. However, after the incident of the new crown epidemic, people have found more and more necessity and urgency for the Internet-based transformation of the fresh produce industry of agricultural products. The supply of safe food, which is the most fundamental basis for the survival of the masses, should not be affected by any factor.

02 In recent years, the state has issued special policies to promote the transformation of aquatic products and farmers markets, but the actual progress is slow, the transformation standards are different, and the degree of intelligence is low

In order to ensure the supply of aquatic agricultural products, in 2010, the General Office of the State Council's "Opinions on Coordinating and Promoting the Construction of a New Round of "Vegetable Basket" Projects clearly stated that a batch of wholesale markets in origin should be built and transformed, and a batch of large-scale transformation of "vegetable basket" products should be supported. Wholesale and retail markets and bazaars for urban sales sites, and support for large and medium-sized cities to renovate sales sites for wholesale markets. Against this background, the upgrading and transformation of aquatic farmer wholesale markets in various places has been accelerated, and the voices of market upgrading are endless.

The policies of the state and cities for the development of aquatic farmer's market:

In 2009, the "Notice on the Implementation of the Standardized Vegetable Market Demonstration Project" carried out the pilot project of the standardized vegetable market demonstration project. In 2010, five cities were identified as pilot cities for the national standardized vegetable market construction project, and each pilot city was given 20 million yuan of financial support. Make specific requirements for the site environment, facilities and equipment, commodity management, sanitation management, and operation management of the standardized aquatic farmer's market. In 2019, the Ministry of Finance issued the "Notice on Continuing the Implementation of Preferential Policies for Agricultural Products Wholesale Markets, Farmers' Markets Property Tax, and Urban Land Use Tax".

03 Aquatic products and farmers markets, as important places for the circulation of agricultural products in my country, will continue to support economic development and social stability as the society continues to evolve and progress.

The scale of fresh food transactions in my country has increased year by year. In 2016, the retail sales of fresh food reached 4.53 trillion yuan, and in 2017 it exceeded 4.72 trillion yuan. It is predicted that by 2019, the retail sales of fresh products will reach 5.3 trillion yuan. It is still the main channel for residents to buy fresh food, accounting for more than 70%. It can be seen that the fresh food market, as a circulation place for basic agricultural products, occupies an important position in the national economy.

In this new crown pneumonia epidemic, all parts of the country have taken emergency measures to stop the epidemic. In the process, there have also been occasional incidents of price gouging. While strictly enforcing the law and punishing these unscrupulous businesses, local governments also urgently require aquatic farmers who meet the conditions for opening. The market was opened urgently to ensure the livelihood of the people.

04 The aquatic product market is an important part of the national "vegetable basket" project and is indispensable

The traditional aquatic product market with simple software and hardware facilities cannot meet the needs of the people for consumption quality and safety, and standardization and intelligent transformation are imperative. On January 27, Zhengzhou City urgently convened all market managers in its jurisdiction to open its doors ahead of schedule during the Spring Festival. On the premise of implementing various epidemic prevention measures, it will resolutely ensure supply and stabilize prices. Under the severe situation of prevention, it has played the role of the mainstay of "guaranteeing supply and stabilizing prices".

According to statistics, there are currently 750, 1,000, and 500 aquatic farmer markets in Beijing, Shanghai, and Guangzhou, respectively. In 2018, the sales reached 60 billion, 75 billion, and 55 billion, respectively. In the first-tier cities, standardization is carried out. The proportion of transformation is still less than half, and the number of aquatic product markets undergoing intelligent transformation is even more limited. Nationwide, the number of aquatic product markets requiring standardized transformation accounts for more than 60% of the total existing market. Nearly 50% of the markets in first- and second-tier cities are in urgent need of smart transformation to adapt to the future economic development process.

The National Bureau of Statistics released the 2018 National Economic and Social Development Statistical Bulletin. The bulletin showed that at the end of 2018, the urban permanent population was 831.37 million, accounting for 59.58% of the total population (the urbanization rate of the permanent population), and the 2015-2018 permanent population The urbanization rate has increased by 1.33, 1.30, 1.12, and 1.06 percentage points respectively compared with the end of the previous year. The new urban population year by year will maintain a strong demand for the aquatic product market, which is a basic product circulation place.

From the "SARS" epidemic in 2003 to the "New Coronary Pneumonia" in 2019, the disaster caused by wild animals repeated itself after 17 years. During this period, my country has been advancing on the road of rectifying and regulating the market. After the test of this epidemic, It shows that we are still too slow on major issues concerning people's livelihood. In order to prevent the recurrence of these tragedies, the progress of the "vegetable basket" project for the standardized and intelligent transformation of the aquatic product market must be placed at the forefront of improving people's livelihood.

05 The upgrading and transformation of the traditional aquatic product market will be mainly in the following aspects

(1) Create a landmark complex market

Japan's Tsukiji, Hangzhou's Hongshiban, Xiamen's Eight Cities, Zhengzhou's Zhongyuan Old Market... These iconic markets can better reflect the local customs and customs of a region, reflecting the shape of a city and the life of its residents. Encourage the development of new types of markets, focus on building high-quality and characteristic aquatic products markets, and strive to incorporate new elements such as fashion, culture, creativity, features, and brands, integrate tourism, leisure, shopping, catering and other industries, and innovate business formats. It will be transformed into a modern consumer service platform to improve business service capabilities and food safety environment, and make the aquatic product market a window of the city and a window of culture.

(2) Strengthen the fresh supply chain and break the industry circulation barriers

Establish an exclusive fresh supply chain in the farmer's market industry, completely open up "logistics, capital flow, information flow", and realize comprehensive real-time monitoring of people, finances and materials. Set up special areas for farmers' cooperatives, self-production and self-marketing, and self-operating at low prices in the compound market to achieve effective connection between production and sales, and truly solve the "difficulty in selling fish" for farmers and the "difficulty in buying fish" for citizens; vigorously develop the informatization of the aquatic product market and industrial chain Reform, implement the whole chain of product circulation, visual management, realize food traceability, and effectively ensure food safety.

(3) Directly connected to the municipal waste system to improve the efficiency of waste classification

The composite aquatic product market can strengthen the top-level design to ensure that the supporting domestic garbage collection facilities should be designed, constructed, accepted, and used simultaneously with the main project; at the same time, wet garbage on-site treatment facilities can be configured in accordance with the standard, and fruit and vegetable peels can be implemented on-site. Treat and clean vegetables to the market, promote the use of degradable plastic shopping bags in the aquatic product market, implement paid shopping plastic bags, and promote reusable vegetable baskets and cloth bags.

By strengthening the construction of the system for the classification, collection, transportation, and treatment of waste in the aquatic market, we will realize the on-site resource utilization of waste in the farmers' market, and promote the reduction of waste at the source and the recycling of resources in the market.

(4) Open up the supply chain and realize the whole-process traceability of food safety

Different from the traditional market's "separate policy" in the supply of aquatic products, the compound market takes advantage of its own integration to seek stable and reliable upstream suppliers for market merchants, actively introduces the "central kitchen" model, and is equipped with drug residue testing rooms to strengthen Sampling inspection of food sold in the market enables traceability and verification of every link from sales to dining table, breeding, processing, and sales, and maximizes food safety in terms of procedures.

(5) Unicom online and offline to achieve comprehensive intelligent interaction

Open up online and offline business channels. Actively develop online transactions and logistics distribution, with freshness, speed, convenience and safety as the main goals, combined with e-commerce and distribution platforms, establish direct supply and direct sales, online ordering, chain distribution and other models, offline transactions are diverted to online malls, Online shopping mall traffic counteracts offline, meets the shopping needs of consumers in different scenarios in the new era, and at the same time helps merchants to achieve multi-channel operation, forming a smart complex market. At the same time, it is required that "temporary trading points" shall not be set up within 500 meters of the aquatic product market in principle; the establishment of the same aquatic products unit within 200 meters of the aquatic product market is not recommended.

To achieve a win-win situation for all parties, aiming at the current pain points of dispersion, randomness and non-standard in the management process of the aquatic product market, in the process of market management, focus on building contract management as the core to transform investment and operation methods, ensure the market sanitation environment, and improve water and electricity. , roads and other public facilities and construction of fire safety facilities; focus on the transformation of traditional aquatic product capital flow and logistics problems by means of payment and settlement; use the large membership system to solve the problem of independent operation of the traditional aquatic product market and weak consumer stickiness.

(6) Create a new type of smart aquatic product market with continuous evolution to help realize smart cities

The compound market can change the traditional domestic market management mode. Through the innovative application of modern technologies such as cloud computing, the Internet of Things, and the Internet, the traditional farmers' market can be transformed in a smart, digital, technical and standardized way, and the market transaction system and smart management. System, smart food safety platform (detection, traceability, tracking), smart logistics, O2O e-commerce platform and other system platforms and the supply of supporting hardware products, to create a benchmark for the domestic modern smart aquatic product market. It can also connect with the government big data platform based on supply chain management and food safety traceability, realize diversified service functions and intelligent and standardized management and operation, solve government supervision problems, and help build a new smart city.

Promoting the transformation and upgrading of the aquatic product market and enhancing the governance of the aquatic product market is an important livelihood project. Only orderly daily management, a sound supervision system, intimate humanistic care, a clean environment layout, honest market transactions, and efficient operation management, Only then can we have a new smart aquatic product market that is safe and secure, with a comfortable environment, attentive service, and sincere management, and only then can the "vegetable basket" project be truly implemented.

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Source: Frozen product strategy